SUMM IT UP

Grow your clientele on social (without being creepy) ft. Kim Light Pearson

Episode Notes

Hair stylists are in the business of people. You know how to take care of a guest when they're in your chair -- but how do you get people into your chair to begin with, and get them to keep coming back? In a post-2020 world where just about everyone does great hair, people skills are more important than ever. 

Our guest is Kim Light Pearson, Marketing + Branding Team Leader for Summit Salon Business Center, and she's hear to show you how to put the "social" back in social media. In this episode, Kim and host/hair influencer Blake Reed Evans cover:

• The power of tutorial videos/ What to do when your guest says "I wish you could come home with me!" 
• The tricky business of before and after photos
• How to optimize your use of photos and video on Instagram
• How to interact with clients and potential clients on social
• How Summit can  level up your salon company's website and social, and empower you to make updates whenever you want

And more! 

Learn more about Kim Light Pearson and book a 30 minute discovery call

Follow Kim on Instagram @theklp